“Produzindo Certo” Platform
Plataforma Produzindo Certo
PATHWAYS
.
START
May 2022
DURATION
18 months
BIOME
Cerrado and Amazon
LOCATION
Brazil
STATUS
Concluded
With a focus on farmers' needs and on facilitating agricultural management, this initiative democratized access to management tools and technical assistance for sustainability in the field. The partnership with the Land Innovation Fund enabled free training in sustainable agriculture for 12 classes in 11 cities, serving more than 60 professionals in the sector, while providing extension agents with know-how on sustainable agricultural practices. This training model, created for the Fund to support the project, has been the starting point for Produzindo Certo to continue offering other workshops on best agricultural practices.
In addition, the partnership laid the ground for Produzindo Certo to raise US$ 36.2 million in responsible agricultural loans for farmers committed to zero deforestation to use low-carbon farming practices and infrastructure.
To support the professionals' field work, the #EuColetoCerto app was launched to automate and simplify data collection on monitored farms, even in areas with low connectivity. The features of the Produzindo Certo platform and the #EuProduzoCerto app were also expanded to help diagnose and monitor the socio-environmental compliance of farms. The data collected through the apps helps feeding the Produzindo Certo rural and environmental management platform
Since the beginning, more than 200 farms have joined the system, adding more than 640,000 hectares to the database, and increasing access to sustainable technical assistance. The data collection app has reduced by up to 50% the time it takes to process data and carry out diagnoses in the field. The tool developed for farmers (#EuProduzoCerto) also gained an upgrade with new features, including a section to qualify data by gender.
